23 October 2014

Adidas Originals by Mary Katrantzou

mary katrantzou Adidas originals blog

ENG: Adidas Originals by Mary Katrantou. Another designer collaboration? Yes, but this one ist different. Authentic and very close to the orignal!

Collaborations between designers and big fashion brands are known to be a great deal for both sides. The marketing strategy is simple: The brands gets new customers, which have always wanted to buy a "desinger piece" and the designers on the other hand gets much attention because of the campaigns and wins popularity.
The problem often is, that the signature look of the designer goes missing in the working process and certain restrictions of the brand itself.
You definately can't say that in case of Adidas Originals by Mary Katrantzou. The designs wear the typical astethic of the british designer: caleidoscopic prints and bright colors printed on fabrics, which form the silhouette. Die womenswear collection will be available in Adidas falgship - and premiumstores on 15. november, It is worth to  get one of this pieces to color up fall season.

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DE: Adidas Originals by Mary Katrantzou. Schon wieder eine Designer Kooperation? Ja, genau, aber diese hier ist anders. Authentisch und nah am original!

Die Zusammenarbeit von gefeierten Designern mit großen Modeunternehmen, hat sich in den letzten Jahren zum lukrativen Deal für beide Seiten entwickelt. Die Marketingstrategie geht nämlich auf: die Unternehmen können mit solchen limitierte Editions neue Käufer anlocken, die schon immer gerne mal ein "Designer Teil" haben wollten. Die Designer hingegen, erhalten durch die Werbekampagnen der Unternehmen. ebenfalls viel Aufmerksamkeit und gewinnen stark an Bekanntheit. 
Oftmals geht allerdings der typische Stil des Designers auf Grund von Vorgaben und Anpassungen an den Stil des Unternehmens verloren. 
Im Falle von Mary Katrantzou für Adidas Originals kann man dies aber nicht behaupten. In den Entwürfen erkennt man sofort die Handschrift und Ästhetik der britischen Designerin wieder: Kaleidoskopische Muster und viel Farbe gedruckt auf festen Materialien, die die Silhouette vorgeben. Die Damenkollektion besteht aus 5 Oberteilen und Kleider, sowie Sneakers.
Es lohnt sich ab 15. November die Adidas Flagship- und Premiumstores aufzusuchen und sich ein farbenfrohes Piece gegen die tristen Wintertage zu sichern.

mary katrantzou Adidas originals british designer
mary katrantzou Adidas originals sneakers
mary katrantzou Adidas originals blogmary katrantzou Adidas originals blog
mary katrantzou Adidas originals blogmary katrantzou Adidas originals blog
mary katrantzou Adidas originals blog
mary katrantzou Adidas originals blog
Photos: Adidas

14 October 2014

Ready for fall


ENG: I already told you here about the LIDL Bloggershooting, where six bloggers and me were
 shooted. Here are the results. Would you have gussed that those clothes are from a discounter?

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11 October 2014

Finally found: long neon kimono

Calvin Klein, heels, schuhe, schlangenoptik, snakeprint, designer shoes, kimono, neon, fluo, festival blogger, fashionblogger, hamburg, riped jeans, mom jeans, bofriend jeans, grey trend, 2014, braid, löwen kette, lion, long coat, Calvin Klein, heels, schuhe, schlangenoptik, snakeprint, designer shoes, kimono, neon, fluo, festival blogger, fashionblogger, hamburg, riped jeans, mom jeans, bofriend jeans, grey trend, 2014, braid, löwen kette, lion, long coat,

ENG: Regular readers of my blog will know that I have a weakness for neon yellow. When I spotted this long kimono at a collegue from work (who found this ASOS kimono on  the girls flea market), I searched the net unsuccessfully for a similar one. Then recently I received an invitation from Vessos, to pick me something from the store and found exactly the same kimono in their shop. I have detected many times before, that such online shop quite often sell the same things as Zara, Bershka or ASOS at cheaper prices (often still with the labels from the original shops). 
The reaction of my mom at the bright piece: "Now then you've got something for throwing over when you're at the beach." But I think it's far too great to bring it out only once a year and thus combine it with ripped jeans and my Calvin Klein heels, which I found at TK MAXX.
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05 October 2014

#Lidlyourstyle Bloggershooting


ENG: Not long ago Lina Mallon and Lidl invited  LauraMarieTheresaAnnaLaura and me to a secret blogger shooting. A VW-Bus brought us to the secret location near Hamburg. There we each picked an outfit from the Esmara by Lidl linie, got our hair and make-up done and were shooted seperately. The weather was so awesome and sunny, that we all decded to go for an outdoor shooting. Meanwhile delicious food, a DIY station and the Instax printer, where we could print our #Selfies, #OOTDs and #foodporn pictures, entertained the others while waiting for their turn. I'll show you the #lidlyourstyle shooting pictures soon. 

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